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120 Eagle Rock Ave, Suite 200, East Hanover, NJ 07936

(862) 398-2006

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Home/Assisted living/Shrewsbury/Sunrise of Shrewsbury
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The Jefferson
Patio | Sunrise of Shrewsbury
The outside of Sunrise of Shrewsbury in Shrewsbury+ 8 photos
Assisted living

Sunrise of Shrewsbury

4.335 reviews on Google

766 Broad Street, Shrewsbury, NJ 07702, Monmouth County

Sunrise of Shrewsbury offers senior living along Broad Street in Monmouth County. The community has a state license for 95 assisted living beds, providing both assisted living and dedicated memory care. Residents can relax on the outdoor patio, stroll along the walking paths, or spend quiet mornings among the gardens.

Living arrangements include studio, one-bedroom, and two-bedroom floor plans. Inside the community, you will find modern common areas for gathering with neighbors, a bright activity room, an on-site beauty salon, and Wi-Fi access throughout the building. Pets are also welcome to move in with their owners.

Dining is built around fresh, seasonal dishes served in a comfortable restaurant-style setting. The culinary team shapes menus around resident preferences. A casual bistro stays stocked with grab-and-go snacks and refreshments throughout the day when you want a quick bite between meals.

Daily life gives residents plenty of opportunities to stay active and connected. The calendar includes fitness classes, art sessions, music, baking, poker games, and religious services. Scheduled group transportation makes it easy to get out, while a family engagement app keeps relatives updated on daily happenings.

Caregivers are on hand around the clock to assist with day-to-day needs and medication support. With personalized care plans and specialized environments for memory support, it works well for seniors who need a helping hand while staying involved in a warm community setting.

Speak with an advisor: (862) 398-2006

Pricing

What care costs in this area.

What assisted living costs in this area

$9,450 a month

That is the median for assisted living across North and Central New Jersey, not this community's price. This community's actual rate depends on room type and care level. Ask us for this month's real numbers.

That market area includes Monmouth County.

Source: CareScout 2025 Cost of Care Survey, published March 2026. Figures verified September 2026.

Speak with an advisor: (862) 398-2006

Care services provided

Assisted living

  • Personalized 24-hour caregiver support
  • Assisted living services
  • Memory care programming
  • Assistance with daily routines

Amenities

Dining

  • Restaurant-style dining room
  • Seasonal, chef-crafted menus
  • Bistro with grab-and-go snacks throughout the day

Living spaces

  • Studio to two-bedroom suites
  • Common areas for socializing
  • Activity room
  • Wi-Fi access

Activities and outings

  • Fitness and movement classes
  • Art programs
  • Music programs
  • Continuing learning programs
  • Baking activities
  • Poker club
  • Religious services
  • Scheduled transportation

Personal care and wellness

  • On-site beauty salon
  • Family engagement app

Grounds and outdoor spaces

  • Landscaped gardens
  • Outdoor patio
  • Walking paths
  • Pet-friendly environment

Safety

  • Emergency response system

Photos

Patio | Sunrise of ShrewsburyThe outside of Sunrise of Shrewsbury in ShrewsburyThe outside of Sunrise of Shrewsbury in ShrewsburyDining Room | Sunrise of ShrewsburyLiving Room | Sunrise of ShrewsburyBedroom | Sunrise of ShrewsburySuite | Sunrise of ShrewsburyLobby | Sunrise of ShrewsburyBistro | Sunrise of ShrewsburySalon | Sunrise of Shrewsbury

Reviews

Reviews on Google

4.335 reviews on Google

Diane Ciotta

a year ago

This senior living establishment is amazing! My Uncle moved there reluctantly- but within 24 hours he had made friends and began telling me different times not to visit because he would be too busy with multiple activities! Heather does an exceptional job with planning and executing wonderful themed events for the residents to enjoy and the daily activities are non-stop! I highly recommend Sunrise of Shrewsbury! Special thanks to the staff for all that was done for my Uncle!

Patricia Whitmore

2 years ago

I have lived at Sunrise of Shrewsbury for almost three years and am very happy here. The grounds are beautiful as is the facility and both are well-maintained. The professional staff and the care managers are excellent and go out of their way to please each and every resident. The Residential Care Coordinator, Paul Singh, is at the helm of all the needs of the residents and is great at scheduling the individual caregiving tasks of the team of Care Managers, making sure each resident gets the individualized care they need. We have a schedule of activities every day, including weekends, and take excursions outside the facility on a regular basis. Our Activities Director, Heather McLaughlin, is the best at scheduling fun activities and the best holiday parties for the residents and their families. There is a private Dining Room for residents to use with their guests, and the whole building is stocked with reading materials, games, movies, and exercise opportunities. I do love it here and encourage you to take a tour with our friendly Marketing Staff. Sincerely, Patricia A. Whitmore

Christina Candido Morelli

2 years ago

I can't say enough good things about this team. I recently helped a client move in to Sunrise of Shrewsbury and the transition was not an easy one, especially coming from an acute rehab following a fall & shoulder fracture. My client required a LOT of extra TLC and hand holding. Not only did the team pull the move together VERY quickly (thank you Victoria & Nilia!!), but they went above and beyond to ensure she felt welcomed and at home. Heather (Activities & Volunteer Coordinator) has made sure she's stayed engaged and entertained, pairing her up with other residents and helping her to quickly make friends. Melon (Executive Director) has been on top of any and all concerns. The Wellness & PT teams have been excellent (especially occupational therapist Colleen, she adores her!) and on top of everything, addressing medication issues/changes promptly and making my client feel safe. The care team, however, are the true MVPs - in the first few days, as she was settling in and learning a new routine, my client called for assistance constantly. They responded promptly and were always patient, kind, and empathetic. Paul, who oversees the care managers as the Assisted Living Coordinator, has been a godsend. I've reached out to him day and night for frequent updates and he's been not only available, but responsive, proactive, and (like his team) patient. He's addressed concerns IMMEDIATELY, even on his days off. Just a week in, my client has made a complete 180 - a true testament to Sunrise of Shrewsbury and their incredible team. I'm so thankful to partner with such an amazing community!

kelly senkeleski

3 years ago

It's a complex process finding the right place for your loved ones and parents as they age. Do we hire someone to come in to mom's home to care for her or do we select the best place to care for her that is "just like home?" Sunrise of Shrewsbury is that place...."Just Like Home!" Mom is enjoying the daily social interaction and making new friends! Every person we interacted with from medical staff, housekeeping, dining, therapists, and Director of Sales, the process and experience was and continues to be, amazing! Every staff member was kind, empathetic, professional and, above all, they genuinely care. Sunny, Director of Sales, was our first point of contact; her professionalism, kindness, and friendly nature, made this transition less traumatic for our family and for Mom. This decision is one of the most difficult decisions to make in life....the personnel at Sunrise of Shrewsbury helped us realize this was the best place, home, for Mom. We are eternally grateful to everyone at Sunrise of Shrewsbury!

Nicolle Figaro

4 years ago

We recently moved our Mom to the Memory Care Floor of Sunrise at Shrewsbury after several absolutely devastating weeks at a local Long Term Care Facility. From the start, the entire staff has been optimistic, energetic, helpful and has thought of every detail even we her children have overlooked. The staff has proven to be adept at managing Moms sometimes challenging days while at the same time has provided her with individual attention to her as a person and has brought a smile we have not seen in ages. Everyone has been so accommodating, visiting with mom is a pleasure and we are all sleeping better at night knowing Mom is safe. If you are looking for Assisted living facilities, This place should be first on your list.

Reviews from Google. See all reviews on Google

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Location

Map data from OpenStreetMap contributors, tiles by OpenStreetMap.

766 Broad Street, Shrewsbury, NJ 07702

License

License number
13A020
NPI
1760005185 NPI Registry
Year built
1956
Licensed as
Assisted Living Residence
License valid to
04/30/2027
Licensed capacity
95 assisted living beds
Payment accepted
Private pay
Executive director
Ms. Joyce Yencarelli
As listed on the state license.

Checked against the New Jersey Department of Health record on 11/2/2026.

Ownership

Who owns this community, as listed on the state licence.

Owner on the licence
SUNRISE OF SHREWSBURY OPCO, LLC

Frequently asked questions

What levels of care are available here?+

The community provides licensed assisted living and dedicated memory care. Caregivers are available on site 24 hours a day to assist with daily routines.

What apartment layouts are offered?+

The building features private suites ranging from studios to two-bedroom floor plans. Residents are welcome to bring their own belongings to personalize their suites.

Is Sunrise of Shrewsbury pet friendly?+

Yes, pets are welcome to live with residents in the community. Outdoor walking paths and garden areas make it convenient for daily walks.

What are the dining options?+

Residents eat chef-crafted seasonal meals served restaurant-style in the dining room. There is also an on-site bistro offering quick snacks and drinks throughout the day.

What kinds of activities can residents join?+

The community provides a full schedule of activities including fitness classes, music, baking sessions, poker club, and art workshops. Transportation is also provided for scheduled outings.

What payment options are accepted?+

According to state licensing records, the community accepts private pay. Pricing begins at $7,700 per month depending on the apartment layout and care requirements.

Ask about Sunrise of Shrewsbury

Pricing, availability and a tour, arranged by a local advisor. Free for families, no obligation.

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(862) 398-2006

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Compare with nearby communities

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