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120 Eagle Rock Ave, Suite 200, East Hanover, NJ 07936

(862) 398-2006

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Home/Assisted living/Lincroft/Sunrise Assisted Living of Lincroft
AboutPricingCare serviceAmenitiesLocationFAQReviews
The outside of Sunrise Assisted Living of Lincroft in Lincroft
The Jefferson
The outside of Sunrise Assisted Living of Lincroft in Lincroft+ 9 photos
Assisted living

Sunrise Assisted Living of Lincroft

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734 Newman Springs Road, Lincroft, NJ 07738, Monmouth County

Sunrise Assisted Living of Lincroft is set in a two-story Victorian-style mansion on Newman Springs Road in Monmouth County. The community has an intimate residential feel, licensed for up to 85 beds. Its convenient location gives residents and visiting families straightforward access to the surrounding Lincroft area and local destinations.

Living options include studio, one-bedroom, and two-bedroom floor plans. Each suite comes equipped with an emergency response system to give residents and their families added peace of mind. Pets are also welcome to move in alongside their owners, making the suites feel like home right away.

Mealtimes center around the dining room, where the kitchen prepares fresh, chef-crafted meals each day. Residents can also stop by the on-site bistro to pick up grab-and-go snacks whenever they want a quick bite. Shared spaces throughout the building include a library, social lounges, and an on-site beauty salon.

Daily life features a full calendar of social gatherings, purposeful programs, and outings to local entertainment. The community provides scheduled transportation, so getting to nearby attractions or off-site appointments is easy. Families can also stay connected to everyday happenings through a dedicated mobile engagement app.

Care teams offer round-the-clock support customized to each resident's unique needs and routine. Services cover assisted living, memory care, short-term stays, and hospice coordination. The community uses Sunrise CareConnect to coordinate healthcare needs and manage a range of health conditions.

Speak with an advisor: (862) 398-2006

Pricing

What care costs in this area.

What assisted living costs in this area

$9,450 a month

That is the median for assisted living across North and Central New Jersey, not this community's price. This community's actual rate depends on room type and care level. Ask us for this month's real numbers.

That market area includes Monmouth County.

Source: CareScout 2025 Cost of Care Survey, published March 2026. Figures verified September 2026.

Speak with an advisor: (862) 398-2006

Care services provided

Assisted living

  • Personalized 24-hour care
  • Individualized health and wellness plans
  • Assistance tailored to resident personality and daily needs
  • Memory care support
  • Short-term respite stays
  • Hospice care coordination
  • Sunrise CareConnect healthcare coordination
  • Care management for a variety of health conditions

Amenities

Dining

  • Fresh, chef-crafted cuisine
  • Bistro with grab-and-go snacks throughout the day

Community spaces

  • Two-story Victorian mansion building
  • Lobby and central dining room
  • Library
  • On-site beauty salon
  • Common areas for socialization

Living spaces

  • Studio floor plans
  • One-bedroom floor plans
  • Two-bedroom floor plans
  • Emergency response systems in each suite

Activities and outings

  • Scheduled daily programming
  • Frequent social events
  • Excursions to local attractions and entertainment

Services and conveniences

  • Scheduled transportation
  • Pet-friendly accommodations
  • Family engagement app
  • Sunrise CareConnect for healthcare coordination

Health and safety

  • 24-hour personalized care access
  • In-suite emergency alert systems

Photos

The JeffersonThe outside of Sunrise Assisted Living of Lincroft in LincroftThe outside of Sunrise Assisted Living of Lincroft in LincroftSunrise of Lincroft | LobbySunrise of Lincroft | Dining RoomSunrise of Lincroft | Model BedroomSunrise of Lincroft | Model SuiteSunrise of Lincroft I SunroomSunrise of Lincroft I LibrarySunrise of Lincroft | Model BathSunrise of Lincroft I Private Dining

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Location

Map data from OpenStreetMap contributors, tiles by OpenStreetMap.

734 Newman Springs Road, Lincroft, NJ 07738

License

License number
COGCWM
NPI
1750432977 NPI Registry
Licensed as
Assisted Living Residence
License valid to
12/31/2026
Licensed capacity
85 assisted living beds
Payment accepted
Medicaid, Private pay
Executive director
Ms. Wendy McGuire
As listed on the state license.

Checked against the New Jersey Department of Health record on 11/2/2026.

Ownership

Who owns this community, as listed on the state licence.

Owner on the licence
WELLTOWER OPCO GROUP LLC

Frequently asked questions

What types of care are available at Sunrise Assisted Living of Lincroft?+

The community offers assisted living, dedicated memory care, short-term respite stays, and hospice care coordination. Care plans are tailored around each resident's daily routines and medical needs.

What apartment styles can residents choose from?+

Residents can choose from studio, one-bedroom, and two-bedroom suite layouts. Each living space includes an emergency response system and is pet friendly.

What are the dining options like?+

Residents receive fresh, chef-crafted meals daily in the dining room. There is also an on-site bistro that stays stocked with grab-and-go snacks throughout the day.

Are pets allowed at the community?+

Yes, pets are welcome to live with residents in their suites. The community maintains a pet-friendly environment.

What payment options are accepted?+

The state licence records indicate that the community accepts both private pay and Medicaid. Pricing for suites starts at $5,200 per month.

Is transportation provided for outings and appointments?+

Yes, scheduled transportation is provided for residents. It makes it convenient to go on group excursions to local attractions or attend off-site errands.

Is assistance available around the clock?+

The community provides access to personalized care 24 hours a day. Staff also utilize Sunrise CareConnect for healthcare coordination and tracking health conditions.

Ask about Sunrise Assisted Living of Lincroft

Pricing, availability and a tour, arranged by a local advisor. Free for families, no obligation.

We never sell or share your number. How we use it.

Our placement service is 100% free for families. We never sell your information.

(862) 398-2006

Listings are reviewed against state licensing records before publication. How we verify

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