201 Wyckoff Road, Eatontown, NJ 07724, Monmouth County
Brightview Eatontown sits right off Route 36 on Wyckoff Road, directly next door to the Monmouth Mall site. The campus brings 182 apartments to central Monmouth County, placing residents minutes from neighboring towns like Shrewsbury and Long Branch. Outside, paved walking paths wrap around the property alongside gardens, patio seating, and an outdoor bocce ball court.
The community is split across three styles of living, with 89 independent living homes, 57 assisted living apartments, and 36 memory care suites. Floor plans range from private studios to one- and two-bedroom layouts featuring granite countertops, generous closet space, and personal climate controls. Independent residences include their own full kitchens and in-unit washers and dryers, while assisted living and memory care units include weekly laundry service handled by the staff.
Mealtimes center around restaurant-style dining venues serving chef-prepared dishes each day. Residents can enjoy afternoon snacks in the casual cafe, reserve the private dining room for family celebrations, or pull up a stool at the pub for daily social happy hours. For entertainment and downtime, the building features an on-site movie theater, an art studio, a game room with billiards, a library, and a full-service salon and spa.
Assisted living care is personalized to each resident, covering help with dressing, bathing, bed transfers, and medication management. A licensed nurse is on site seven days a week, supported by round-the-clock associates who handle wellness checks and respond to calls. Those living with Alzheimer's disease or dementia receive dedicated support inside Wellspring Village, a secure neighborhood built around tailored routines, an interior courtyard, and structured music and cognitive programs.
That is the median for assisted living across North and Central New Jersey, not this community's price. This community's actual rate depends on room type and care level. Ask us for this month's real numbers.
In-unit washers and dryers in independent living apartments
Individual climate controls
Large closets
Ample natural light
Full kitchens in independent living floor plans
Kitchenettes in select apartments
Fireplaces and indoor common spaces
Activities and entertainment
Movie theater
Game room and billiards
Art studio
Library
Bocce ball court
Daily social and cultural events
Mind and Music program
Bright Minds brain health program
Wellness and fitness
Health and wellness spa
Fitness room
Comprehensive wellness and fitness programs
Beauty salon and barbershop
Grounds and outdoor areas
Manicured gardens
Walking loop
Dedicated memory care courtyard
Services and conveniences
Scheduled transportation for shopping, medical trips, and worship
Weekly housekeeping and linen services
24/7 concierge services
Building and apartment maintenance
Basic cable and Wi-Fi included in monthly fees
Photos
Reviews
Reviews on Google
5.025 reviews on Google
Robin Embrey
a year ago
My parents have been at Bright View Senior Living, and I couldn’t be more grateful for the exceptional care, warmth, and attention they’ve received. The entire team goes above and beyond to create a welcoming, compassionate environment that truly feels like home.
I especially want to recognize Tammy Palermo, who made the entire process of moving my parents in so easy and stress-free. From the very first conversation, Tammy was kind, patient, and incredibly knowledgeable. She took the time to answer every question, listen to our concerns, and make sure my parents felt comfortable every step of the way. Her genuine care and professionalism set the tone for everything that followed — she is truly a gem and an outstanding representative of Bright View.
Catherine Baker
a year ago
I toured Brightview in August when I was looking for an independent living facility for my father. Dad couldn't live alone anymore, the house had gotten to be too much, and he wasn't eating nutritious food. Dorothy at Brightview was great - we discussed at length my Dad's preferences and personality. The rooms were spacious and modern, and we loved that it had a full kitchen. Even though Dad didn't cook, having it look like a complete apartment would have made the transition from his house more natural. The grounds were beautiful and we loved the amenities. The residents I spoke with were happy and looked very active. I signed a lease for my Dad to move in, but unfortunately, he passed away. The team at Brightview was extremely accommodating and returned the rent and the deposit - the latter of which I was not expecting. That act showed me I made the right decision in selecting a place that wasn't only aesthetically pleasing and luxurious, but also ethical - something that Dad would have valued very much. I whole-heartedly recommend this facility.
D D
a year ago
From the moment we walked through the doors, we knew we had found something special. The community is not only beautiful and impeccably clean, but it also offers every amenity one could ask for. But what about the care -
Every step of the way, the team at Briteview has demonstrated unparalleled care and professionalism. Our journey began with Dorothy, who meticulously walked us through all the options available for our parents. Dorothy spent an extraordinary amount of time educating our family on everything Briteview had to offer, all while being incredibly sensitive to the significant changes our family was about to undergo.
Cathy, the Memory Care Director, is an angel. The memory care team is not only knowledgeable and skilled but also extraordinarily sensitive to the needs of residents. They focus on preserving each individual’s sense of self and ensuring they are treated with care, kindness, and respect.
In the assisted living community, the team is nothing short of remarkable. Katie does an incredible job ensuring each resident’s needs are met. Moving loved ones into assisted living is never easy, but the team at Briteview has mastered the transitioning loved ones with grace and empathy, ensuring both physical and mental wellness.
The community at Eatontown Briteview is filled with compassion, kindness, and inclusion, going above and beyond to make residents feel at home.
Jill Van Tuyl
3 years ago
Made my dad’s first days very pleasant. Each staff member has been nicer than the next. Very pleased.
Sheba Dougherty
3 years ago
My parents went to visit Brightview Senior Living and this is my mother’s review…
My husband and I recently had the privilege to see Brightview senior living facility located in Eatontown. We were met by a very pleasant and welcoming staff at their office and after having a nice conversation with two future residents, we met a charming, well informed lady named Dorothy. Dorothy took us on a tour of the building. It’s set to open the end of August 2023. We were very impressed with the well thought design of the apartments. The rooms are well lit with natural light, have ample closet space, large bathrooms allow access for assistive devices like canes, walkers and wheelchairs.
Brightview offers amenities for both physical and social needs- everything anyone could need and want. I asked Dorothy about the assisted living facility and staffing. Her answer truly impressed me. She said that they are going to provide well trained, well supervised, top of the line services. This is very important and reassuring.
I highly recommend Brightview for anyone looking for a most comfortable, friendly and well equipped dwelling with dignity and safety. 5 stars all around.
Checked against the New Jersey Department of Health record on 11/9/2026.
Ownership
Who owns this community, as listed on the state licence.
Owner on the licence
BRIGHTVIEW EATONTOWN, LLC
Frequently asked questions
How many apartments are at Brightview Eatontown?+
The community offers 182 total homes. These are divided into 89 independent living apartments, 57 assisted living apartments, and 36 suites inside the secure memory care neighborhood.
What dining options are available to residents?+
Independent living includes two meals a day, while assisted living and memory care residents receive three chef-prepared meals daily. You can choose from formal dining rooms, outdoor seating, a relaxed cafe, and a private dining room for family events.
What payment options are accepted?+
Brightview Eatontown is a private-pay rental community. Residents typically pay using retirement savings, proceeds from a home sale, pensions, long-term care insurance, or veteran benefits.
What types of apartments can I choose from?+
Apartments are available in studio, one-bedroom, and two-bedroom layouts. Depending on the level of care and floor plan, homes feature granite countertops, individual temperature controls, large closets, full kitchens or kitchenettes, and private balconies.
Is transportation provided for appointments and errands?+
Yes, Brightview Eatontown provides scheduled transportation services. Residents can use the community vehicles for medical visits, neighborhood shopping excursions, and local religious services.
How does the community handle memory care?+
Memory care is provided inside Wellspring Village, a secure wing designed specifically for people with Alzheimer's disease and other forms of dementia. It features an enclosed outdoor courtyard, trained memory associates, and sensory-focused activities such as the Mind and Music program.
